Interpreting and translation services are essential to global organizations that want to break the language barrier. With the demand for these linguistic services growing by the day, many entrepreneurs are starting their own interpreting business ventures. But what does it take to make a success of this business opportunity?

In this post, we’ll dig into the requirements for building a successful interpreting business and ways to boost your clientele, expertise, and, ultimately, your profits.

Implementations to Help Your Interpreting Business Thrive

1. Work with a Team of Professional Interpreters

The success of your interpreting business is heavily dependent on the expertise of your interpreting teams. With the right professional interpreter on your team, you’ll gain access to new ideas and native language skills that ensure you’re able to provide quality interpretation services consistently.

And even after you’ve hired the best and most reliable employees, you need to provide continual training to ensure you’re developing the expertise of your employees to further benefit the business. Your interpretation services are only ever as good as your language interpreters and their specialized knowledge.

2. Focus on Providing Excellent Customer Care

Your organization’s customer experience rating can make or break your brand. If you deliver excellent customer service right from the start, you’ll build better connections with your clients, which improves their trust in your brand.

Features like contact forms and online chat support make it easier for your new and existing customers to get in touch with your team whenever they need assistance. Your team needs to showcase impeccable listening skills when dealing with customers and they should also have the cultural knowledge required to assist your customers from different geographical regions with their queries.

You can also connect with your audience through social media and consider writing a blog as a means to strip back the corporate façade and showcase a brand voice that your customers can relate to.

3. Diversify Your Language Services and Target Language Offerings

One of the best investments in the sustainable growth of your interpreting business is diversifying your services. Perhaps you can start off by offering interpreting services in a new spoken language or meeting the demand for remote language solutions with an over-the-phone interpreter service.

Offering new services attracts new customers to your business and allows your brand to stand out from your competitors. You can also branch out to other interpreting services like simultaneous interpreting, American Sign Language interpreting, or interpretation services that cater specifically to a medical setting. Do your homework and find out what’s in demand in your niche. Perhaps it’s legal interpreters. Maybe it’s a medical interpreter service.

4. Get Your Website in Shape to Promote Your Interpretation Services

Your website is like a business card on steroids. Let’s be honest: “Here’s the link to my company’s website” sounds way more professional than “this is my company’s Facebook page.” If your site has a blog section, you also need to carefully target your content.

Writing the 444th blog post on the “benefits of video remote interpreting” will, at best, get you a digital high five from your peers. Who are likely not your clients!

If, for example, you offer sign language interpreting services, make sure you add video content to your website that features an ASL interpreter and captions in the video. If you cater to various audiences across different locations, you might also want to get this content translated into more than one language so it caters to cultural differences.

5. Don’t Pass Up a Collaboration Opportunity with Another Professional Interpreter

You might think it would be counter-productive to work with your competitors on a translation project, but there are various advantages to working with trained professionals outside of your own company. For starters, it prevents a nasty clash between your brands, but it also promotes audience growth when you associate with other brands. Something as simple as co-hosting events or forming strategic partnerships to sponsor new products can drastically improve business for both your brands.

6. Invest in the Growth of Your Brand

Any interpreting business that wants to expand must be willing to invest in its own brand. Many organizations do this by opting in for training courses, redesigning and translating/localizing their website for new markets, upgrading the tools they use to perform tasks to the latest technology, and attending niche-specific conferences.

Wrapping Up

Strengthening the inner workings of your interpreting business is essential to future-proof your brand and secure more significant revenue. Once you’ve implemented the methods we’ve highlighted here, you should be able to reach your business growth targets.

Keep in mind that the tips we shared here merely scratch the surface of the knowledge you need to arm yourself with as an LSP. But the good news is that there’s plenty of knowledge out there. As long as you arm yourself with determination and a dose of curiosity, you can take the plunge and launch your own interpreting business.

This is a guest post by Sean Patrick Hopwood, who is a language polyglot and can speak several languages. He is the Founder of Day Translations, a certified translation services provider.