Having a website for your business or any other kind of services is something that has to be considered by every company owner. It would definitely help you expand your reach and promote your product/services to different parts of the world, that is why digital marketing is important for small business. There are many companies, especially international companies that have their own websites, but not all of them are able to provide a translation feature on their websites.

As the world becomes increasingly more globalized, the need for businesses to have a website that is available in multiple languages becomes more and more important. This is because as the world gets smaller, more people are able to communicate with each other and do business with companies from other parts of the world. When you make your website available in multiple languages, not only does it give more people the opportunity to understand and access the content on your site; but you also get a range of other benefits as well.

There are many benefits that come with having a translator on your website. Here are the top 8 benefits:

1. Increased visibility and reach

When you have a website that is available in multiple languages, it gives you a much wider reach than if your website is available only in English. This is because not everyone knows English, and even those who do know English may not be able to understand the content on your website if it is not translated properly

2. Improved customer experience

When you have a website that is translated into different languages, it gives your customers a much better experience as they can easily understand the content on your website. This will make them more likely to stick around and explore your website, which can lead to them buying your products or services.

3. Increased conversion rates

Having a translated website can also help you increase your conversion rates as more people will be able to understand what it is you are selling and be more likely to buy it. This is because when people can’t understand what they are reading, they will usually just leave the website. So, by having a translated website, you are increasing your chances of making a sale.

4. Offers more opportunities for growth

A translated website can help you expand your business to many other parts of the world as you will be able to make it available in different languages. When people from another country or culture can easily understand what it is that you are offering and they like it, then there is a chance that they could end up becoming a customer of yours.

5. Helps in branding your business

Having a translated website can also help in branding your business as it will make it more recognizable by people from other parts of the world. When people see that your website is available in their language, they will be more likely to remember your company and maybe even do business with you in the future.

6. Helps in hiring employees

If you are looking to expand your company and want to hire more people, then having a translated website can help you differentiate between candidates as not everyone speaks fluent English. This is because if the applicant speaks English well enough to understand what it is that they will be doing, then most likely they would also be able to speak the language that your website is translated to.

7. Better search engine rankings

Having a website that can be easily understood by different people, especially your potential clients, will help you rank higher in the search engine results page. Your website may have great content, but if it is not available in multiple languages then not everyone will be able to see it. So, by translating your website, you are making it more visible to people who are looking for your product or services online.

8. Increases sales

By having a translated website, you increase your chances of making more sales since not everyone speaks fluent English. This is because when someone can understand what they are reading on your website and it provides them with the information that they need, then the probability of doing business with you goes up.
So, these are the top 8 benefits that come with having a language translator on your website. If you are not currently offering this feature on your website, then you should consider doing so as it can be very beneficial to your business.

Closing thoughts:

The benefits of having a language translator on your website are many. From increased visibility and reach to improved customer experience, a translated website can help you achieve a lot. If you are not currently taking advantage of this feature, then you should consider doing so as it can be very beneficial to your business. Thanks for reading!


This is a guest post by Laura Watson, who is an amateur astronomer, a writer, and an artist. She loves reading and believes that learning keeps you alive. She is writing blogs for several websites and enjoys doing it.