Localization is an investment for the future. Like with all investments, costs of a localization project are paid today and benefits will be realized tomorrow. In the context of localization, this means both new foreign customers and lower costs on customer support and service in the future. Continue reading Localization Now Will Save Your Money Later
This is a guest post by The Migration Translators.
Looking back on 2015, it’s generally been a time of growth for the translation industry as a whole, with an average growth figure of 6.5% recorded. While there are no specific statistics for marketing translation per se, one might surmise that this sector of the industry is one of the fastest growing, with businesses worldwide attempting to reach out to new markets both inside their home base and overseas. Continue reading 5 Key Trends in Marketing Translation for 2016
Yet another year comes in just a few hours. This is a good time to think back the previous year and above all look forward to the coming year. A new year is a new chance grow as a person, learn new skills, experience exciting moments and enjoy the life. Although people around the world have different traditions to celebrate the new year, these basic ideas can be found behind many of them. Continue reading How people around the world celebrate the new year [infographics]
Many technologies are making communication easier. A hearing aid helps to hear other people’s voice. A speech synthesizer helps to produce speech. An online chat or a messenger service helps to keep contact with people who are far from you. And so on. We have tons of communication channels and we use them actively every day. Continue reading Technology – Friend and Foe for Languages
Every vendor wants to make it easy for potential customers to buy their products and services. When the buying happens face-to-face the salesperson is able to observe and communicate with the buyer to find out if there are any barriers to purchase. However, nowadays when the buying process is moving more and more to the internet, the personal connection is often lost. It’s possible that companies don’t know why people (i.e. visitors) don’t convert to customers. Continue reading Are you building up or breaking down barriers to purchase?
Think globally, act locally. It’s a cliché but not a bad one. Many companies have become internationally successful by following this simple rule. However, one could also think globally and act globally. When it comes to global businesses there are two possible strategies: 1) to keep the messages and communication global, or 2) to localize them. There are good reasons to choose either of them. Continue reading Global Or Local?