Category Archives: Software Localization

Localization Increases Sales with Wider Market Potential

Some companies might find it unnecessary to localize their products. They often rely on the idea that everyone (or at least everyone important) knows English or China or Spanish or some other language which have more than 100 million native … Continue reading

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Localization Is All About Understanding

The definition of ‘localization’ is a topic with many points of views. Someone sees it parallel to translation, another says it’s close to cultural adaptation, the third one thinks it requires rebuilding almost everything from scratch and so on. And … Continue reading

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What You Can Learn About Localization From a Rock Concert

Although rock- and pop-stars don’t seem to be the most logical teachers in the field of localization, they are actually masters in it. International superstars know how to inspire local audiences. And their way to do it can also be … Continue reading

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Strategic Importance of Software Localization: Angry Birds, Facebook and MySpace

Usually expanding the market is considered as the main reason for localizing software to new languages. Here we represent two well-known cases of using localization to gain strategic advantage in several ways. In these cases software is localized to smaller … Continue reading

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15 Reasons Why You Should Use a Localization Tool In Your Software Localization Project

Good localization tools are investments with pros and cons. In spite of the direct and indirect costs caused by eg. the actual price and the time spent on learning, localization projects tend to be so tricky that there are at … Continue reading

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