This is a guest post by Peter Palladino.
The language service sector changes rapidly to adapt to evolving technology trends. Other than the changes everyone sees, from a translation program by Skype to Google Translate, there are many things language providers could only have imagined about two decades ago. Some of the technology trends that have catalyzed the exponential growth of the language service industry include Computer-Aided Translation (CAT) software, translation memories, online comprehensive glossaries, and instantaneous communication. Going by the constant invention of new technologies, the future of translation holds huge potential. Let’s now look at how you can get the most out of new translation technology trends.
1. Expand Your Language Service Business Beyond Your Borders
In the digital age, physical barriers don’t hold back businesses anymore. A business of any size can expand beyond its borders. Providing unparalleled translation services is one of the main ingredients in building flourishing global businesses. Globalization has fostered continuous expansion in the language service sector, which is predicted to hit the $45 billion by 2020. Language providers must optimize their products and services to meet new requirements and to take advantage of the growing demand.
Your Brand must go beyond word-to-word translations to crack new international markets. It must invest in localization services, which entail creating content in the local language rather than simply translating. It must also partner with reliable International PEO providers, such as Global PEO to help it overcome obstacles that come with targeting international audiences.
You must embrace speed to stay on top of competitors, meaning you need to deliver high-quality services quickly to meet the needs of your clients adequately. Other than speed, you must look for ways to make your translation services affordable to remain competitive. One option is to Integrate CAT tools into your daily tasks to meet tight deadlines and reduce costs, without affecting the quality.
2. Invest in a Safe and Secure Cloud Environment
The future of the language service sector is in the cloud. Unfortunately, many translation businesses are yet to capitalize on web-based and Software as a Service (SaaS) technology. But the idea of storing all your valuable data on your servers has no place in the future.
You need to invest in the right cloud-based and file sharing solutions. These technology solutions enable you to communicate instantly, enhance workflows, and foster efficiency. Most importantly, they safeguard your documents from theft, hacks, and unauthorized access.
Remote working has already become the new ‘normal’ in the language service industry. Having a secure cloud environment in place will help your translators to access documents quickly and effortlessly. And they’ll do it in a safe environment without having to download sensitive information in personal tech devices that are defenseless and easy to hack to access valuable information.
3. Mine the Gold in the Automated Translation
Automation is a goldmine in the translation sector. It enables language providers to automate their workflow to reduce the amount of time and money they spend on every new project. Many businesses have already automated part of their workflows, but with the continuous invention of more automated translation solutions, the future of translation has endless possibilities.
Translators can now spend less time on each task in the course of the translation process, thanks to technology solutions like CAT and tools that convert different file types. These solutions allow professionals to concentrate on the creative part, rather than wasting time sending documents back and forth or interpreting technical terminologies.
You need to incorporate a content management system to your translation process to speed up turnarounds. This intuitive system will enhance all operations in the translation process. It’ll give you access to all the features you need.
- A translation memory consisting of valuable information about technical terms and vocabularies
- Quick and easy access to past projects and numerous resources to gather information
- Tracking, to help you monitor progress in real-time
- Multilingual SEO that enables you to generate content with local keywords naturally integrated.
Embrace New Translation Technology Trends Today!
Technology continues to bring many opportunities and changes in the language service industry. You’ll need to invest in new technologies to take advantage of those opportunities and help your translation business grow exponentially. The above 3 strategies will help you exploit new technology trends in the translation space.
Peter Palladino is from America and he is economics for several companies in Arizona. His specialty business communication and localization, so it is a very specific niche that a lot of people are interested in it. Peter is interested in augmentative communication, community capacity building. Peter is married to Kristina and has two boys.