This is a guest post by Christian Kruse.
Individuals search the internet for business, goods, services, etc. Long gone are the days of depending on phone books. Most likely, if anyone wants to find information, they turn to the internet to find it. You want to show up-and not just show up-but show-up and look good as they search for something you sell or specifically for your company.
It is essential to look good because your website is always the first impression you send to potential customers. Your website would be your first contact with them, whether they found you through a search or through a referral a friend sent them. They can see your website before they can see your store or speak to your staff. You want your first experience to be a healthy one.
What Does Design Mean?
Sixty-six percent of individuals would prefer to see something beautifully built over something plain and easy if only given 15 minutes to experience content. The layout of your website is a significant part of your presence in online marketing.
It’s like making a red carpet dress. When everybody is looking at you, it is what the world sees, and your design’s quality reflects on your company’s quality.
Great designs don’t happen overnight; it takes hours before a designer can even start the project. He or she has to consider your business, your marketing plan, your message, your brand’s personality, the personalities of your clients, your unique challenges, your competitors.
So, What Makes A Great Website?
Your website represents your company, your products, your services, and, ultimately, your brand. So being visually attractive, polished, and professional is crucial. Enable white spaces, uncluttered templates, and let your message come through with quality photographs and graphics.
Visitors to the site are always in a rush. Don’t make stuff work for them. In helping visitors to use, appreciate, and remain on your website, User Experience ( UX) plays a key role. Build straightforward, logical navigation with an obvious hierarchy. For functionality throughout the web, use clear templates and visual cues.
Be brief, intriguing, and modern. Avoid jargon, business speech, and acronyms by using vocabulary that makes sense to the audience. There are short attention periods for visitors: spell correctly, be concise, be appropriate, and update periodically.
Easily Accessible Contact and Location
Offer several contact points to make it easier to engage: mobile, email, social media, and perhaps an easier-to-use contact type. A map from Google is a bonus. Above all, make sure that this data is readily accessible on a contact page that is easy to locate, if not every page on your web.
There are no excuses today; the site needs to look fantastic and perform well on every device. Optimizing for mobile will boost the visitors ‘ experience as well as your SEO rankings.
Optimize For Search
Building an excellent looking website that’s easy to use is not enough. It needs to attract traffic. Make it as simple as sharing your content with visitors. Social can drive substantial traffic volumes and have a positive effect on your search ranking. Don’t forget about obvious link sharing. Use page titles and meta tags and every image’s alt tags. Optimize the website’s content to fit with the words that real people look for.use keywords correctly in the content. For layout, use Cascading Style Sheets and keep your HTML code clutter-free. Holistically optimizing your website for search engines requires basic SEO training. However, if you feel like this is not your expertise, you can consider outsourcing such tasks to an SEO company, such as Webperfex, which can professionally customize your website for optimal rankings on search engines.
Here I want to quote a few examples about how better design increased conversion of the website.
For architectural firms, RealSpace produces impressive 3D renderings and animations. RealSpace uses its clean design to draw clients with a stunning collection of 3D rendered images (including the one used as their home page). Also, for their clients, they have an awesome blog and plenty of 3D rendering tools. In addition to these other elements, their minimalist interface helps them construct an appealing site. Scroll down on the home page of RealSpace a little, and you can find unique points about their services.
Skillshare is an online learning program covering business, lifestyle, writing, photo/film, and more with various classes. Skillshare’s web design shows how enjoyable learning can be, with a fun video header and a playful, decorative line that attracts the eye down the page.
Scroll their pages, and you’ll learn that Skillshare allows its subscribers to share learning and imagination. Visitors will explore classes taught by business pioneers and experts and participate in a vibrant community focused on online inspiration.
Importance Of Developing A Global Friendly Website
For a company that caters to a multicultural audience, creating a globally-friendly website is critical. A global web design quite quickly draws the attention of numerous users. As something on a website is made to cater to people from different countries, it also has an international benefit.
What Does A Multilingual Website Mean To You?
A global or multilingual website offers content in more than one language, such as English, French, German, etc. A multilingual website can help you broaden the base of clients and secure a higher volume of sales. Expert knowledge of all the languages involved in the process is needed to create a multilingual website. It enables you to tap into the global economy more quickly.
Today, multilingual websites are becoming more popular, and a significant competitive advantage can be given by translating your website. It could be the next major marketing step. Working only with skilled translators, such as US Translations, when you need translation services for the website is essential.
Christian Kruse is an economic in marketing specialization, Strategic Consulting. With over 20 years’ experience working at the intersection of marketing and technology. Kruse is passionate about family, languages, traveling, and reading.