Every smart phone or tablet has some kinds of apps in it. Those tiny pieces of software are everywhere in our lives: they measure, educate, help, guide, unite, relax and entertain us every day. With apps modern phones and tablets transform into mobile and compact information tools. The life without apps is hard to remember although it’s only been a little while since smart phones were invented.

Mobile application market is tempting to anyone who knows something about software making and coding. Apps are easy to sell and deliver in online app stores which represent a truly global market. Apps are small and affordable to all smart phone users and only few clicks are needed in order to buy one.

Thanks to the wide range of free apps people have become familiar with the concept of adding software to their phones. Easiness and low prices together make the step of becoming a paying customer small. This is a good thing to an app developer because in the app market money comes only with masses.

It’s not a coincidence why some applications become worldwide successes almost overnight. Of course the app itself needs to be encaging and well made. If no one gains any advantage or delight by using the app, it won’t be a success.  In addition, the audience needs to be able to learn how to use the app right away. Most people don’t have the patience to make an effort for an app, because there’s always another one to try if this one doesn’t feel right.

It’s possible to design the app to be simple, intuitive and easy to use. Eliminating all the unnecessary elements and keeping all the essentials is a good start. Unfortunately, it doesn’t guarantee that people all around the world will fall in love with the app. Popularity and volumes are the most essential success factors in the app markets, and there are only a couple of countries that have enough people to form a mass.

No matter how simple the app is it’s always made by a human who carries a cultural weight with him or her.  Localization can make a huge difference in the app market. Every app can benefit from a local perspective. For example, the chosen colors, words, names, symbols etc. may not impress the user on the other side of the world. Even if there’s not a single word in the app, there probably is at least a product description in the app store.

Although it might seem that ‘all people’ can speak English, language barriers are a real economical problem. It is even named as one of the main reason preventing a blooming digital market in Europe. Because apps are so cheap and numerous, it’s unlikely that anyone would like to spend a lot of time and effort for an app which purpose doesn’t become clear in seconds.

Nowadays mobile phone is like an extension or additional limb to us. It’s personal and contains a lot of valuable information. The apps we use represent who we are. It’s the same with languages. If you checked your phone, would you find an app which is in some other language than your first or second one? Many people only speak one language (and no one even knows how many languages there are.)

To create a good app one needs to know enough about technology but overall making an app isn’t rocket science. The potential success inspires people to learn and improve their skills. As a result, there are probably millions apps available. (There are apps for any purpose you can imagine. Amaze yourself with these 10 weirdest ones.) Not all of them are going to make to the top. Localization is a cheap way to make sure your app has the best chances to stand out from the crowd.


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