Recently we wrote about strategic benefits of software localization by Angry Birds. I just read a great article showing statistics about smartphone software localization.

The chart below highlights extremely well why localization do matter. It shows how well the top US applications manage in other countries. This data shows for example that two thirds of the top apps in Germany are not at the top in US. And only 15% of US top apps are successful in Japan and China.

Proportion if US top apps that are on top in other countries too.

Although the data includes both the totally different applications and the different language versions, we can make a conclusion that different language markets are still surprisingly isolated from each other. The most successful applications in some language might not do well at all in other languages. It’s possible to find less competitive language markets when making strategic internationalization decisions. Localizing your software not only grows your total market but also enables avoiding competition by entering less competitive markets!

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