Two Reasons to Localize

Localization can be a little intimidating if you haven’t done it before. Luckily the actual localization project isn’t the difficult part. There are tons of guidance, tools and services available to help you in the localization phase. All the mental work before even deciding to localize is the toughest part of the process. Continue reading Two Reasons to Localize

Importance of Mobile Application Localization

Every smart phone or tablet has some kinds of apps in it. Those tiny pieces of software are everywhere in our lives: they measure, educate, help, guide, unite, relax and entertain us every day. With apps modern phones and tablets transform into mobile and compact information tools. The life without apps is hard to remember although it’s only been a little while since smart phones were invented. Continue reading Importance of Mobile Application Localization

When Localization Can Help Your Business to Grow

when-localization-can-help-your-business-to-grow Localization means adopting the local culture and language to the product or service. Whether a business is B2C or B2B, customers are always humans who have different language skills. Languages affect people’s behavior in many ways. One can localize almost everything from software to websites, and from brochures to social media communication. Continue reading When Localization Can Help Your Business to Grow

The Importance of Languages in Global Businesses (Overview of KITES Symposium 2014)

kites-symposium-2014Last week we participated in KITES Symposium 2014, the top language industry event in Finland, to hear and discuss about the future of language services industry. There were many interesting presentations from different points of view. We want to share some of the thoughtful ideas and opinions here with you. Continue reading The Importance of Languages in Global Businesses (Overview of KITES Symposium 2014)

Balancing Between Localized And Global Brand

to-localize-or-not-to-localize International companies know how challenging it is to be both global and local at the same time. On one hand, building a strong global brand isn’t easy but it could bring efficiency and competitive advantage in the brand management. On the other hand, every new market is different and already saturated with brands. A new and unknown foreign brand has to work very hard to earn the attention of the potential customers, and localization is one way to come closer to the people. Continue reading Balancing Between Localized And Global Brand