Technology – Friend and Foe for Languages

Many technologies are making communication easier. A hearing aid helps to hear other people’s voice. A speech synthesizer helps to produce speech. An online chat or a messenger service helps to keep contact with people who are far from you. And so on. We have tons of communication channels and we use them actively every day. Continue reading Technology – Friend and Foe for Languages

English–Portuguese machine translation quality improvement stalled

We regularly measure the machine translation (MT) quality in English–Spanish and English–Portuguese. The latest results show that the English–Portuguese MT quality of major MT vendors has not improved at all in four months. Continue reading English–Portuguese machine translation quality improvement stalled

Are you building up or breaking down barriers to purchase?

Every vendor wants to make it easy for potential customers to buy their products and services. When the buying happens face-to-face the salesperson is able to observe and communicate with the buyer to find out if there are any barriers to purchase. However, nowadays when the buying process is moving more and more to the internet, the personal connection is often lost. It’s possible that companies don’t know why people (i.e. visitors) don’t convert to customers. Continue reading Are you building up or breaking down barriers to purchase?

5 Ways to Decide into Which Languages to Localize

Nowadays more and more decisions can be based on data and facts. Big data has been the buzz word in the business world for quite some time. The language choice isn’t an exception. A company which has a website, web store or company profile in social media knows a lot about the visitors of its online property. This information can help in localization decisions. Continue reading 5 Ways to Decide into Which Languages to Localize

Importance of Mobile Application Localization

Every smart phone or tablet has some kinds of apps in it. Those tiny pieces of software are everywhere in our lives: they measure, educate, help, guide, unite, relax and entertain us every day. With apps modern phones and tablets transform into mobile and compact information tools. The life without apps is hard to remember although it’s only been a little while since smart phones were invented. Continue reading Importance of Mobile Application Localization

What Is Language Standardization

language-standardizationThe ongoing competition and the challenging economical situation are driving companies to find new ways to improve profitability. Cutting costs is often an inevitable part of this process, and translation and localization functions get their share of the savings targets. When international communication is crucial to the business and eliminating all the translation work isn’t an option, companies search for methods to translate more cheaply. Continue reading What Is Language Standardization