Using Machine Translation Does Not Hurt Your Brand When You Know What You Do

This article is partially a response to a blog posting “Why the Google Translate Widget Hurts Your Brand“. The message of that posting can be expressed also in more general terms: Why machine translation (MT) hurts your brand?

However, real-life examples show that companies and well known brands like eBay, Microsoft and TripAdvisor do not think that MT hurts their brands. Continue reading Using Machine Translation Does Not Hurt Your Brand When You Know What You Do

Why Amazon, Alibaba and eBay Develop Machine Translation?

The answer is simple: Amazon, Alibaba and eBay develop machine translation to sell more. eBay is already selling more by using machine translation (MT). But if these companies will sell more, who will sell less? Continue reading Why Amazon, Alibaba and eBay Develop Machine Translation?

One Trend in Machine Translation: case Facebook

Just last week Facebook published that it has stopped offering Microsoft’s machine translations (MT) in its service. Instead Facebook has developed its own MT system that currently does all the real-time translating in Facebook service. Continue reading One Trend in Machine Translation: case Facebook

Localization Now Will Save Your Money Later

Localization is an investment for the future. Like with all investments, costs of a localization project are paid today and benefits will be realized tomorrow. In the context of localization, this means both new foreign customers and lower costs on customer support and service in the future. Continue reading Localization Now Will Save Your Money Later

Global Or Local?

Think globally, act locally. It’s a cliché but not a bad one. Many companies have become internationally successful by following this simple rule. However, one could also think globally and act globally. When it comes to global businesses there are two possible strategies: 1) to keep the messages and communication global, or 2) to localize them. There are good reasons to choose either of them. Continue reading Global Or Local?

Two Reasons to Localize

Localization can be a little intimidating if you haven’t done it before. Luckily the actual localization project isn’t the difficult part. There are tons of guidance, tools and services available to help you in the localization phase. All the mental work before even deciding to localize is the toughest part of the process. Continue reading Two Reasons to Localize