Every smart phone or tablet has some kinds of apps in it. Those tiny pieces of software are everywhere in our lives: they measure, educate, help, guide, unite, relax and entertain us every day. With apps modern phones and tablets transform into mobile and compact information tools. The life without apps is hard to remember although it’s only been a little while since smart phones were invented. Continue reading Importance of Mobile Application Localization
Non-verbal communication is often associated with face-to-face communication. In addition to the actual words, people communicate with facial expressions, body gestures, eye movements, and so on. In a real, face-to-face interaction we are able to sense all the signals and micro expressions which help us to build up the overall perception. Continue reading Non-Verbal Localization
International companies know how challenging it is to be both global and local at the same time. On one hand, building a strong global brand isn’t easy but it could bring efficiency and competitive advantage in the brand management. On the other hand, every new market is different and already saturated with brands. A new and unknown foreign brand has to work very hard to earn the attention of the potential customers, and localization is one way to come closer to the people. Continue reading Balancing Between Localized And Global Brand
As a localization tool developer, we often talk about localization in a technical context. The implementation and processes have got a lot of attention here in the blog – which of course is important. Localization, especially software localization, can be tricky and there are many things to consider. However, the fact that localization has a great potential to improve sales and customer satisfaction deserves a great deal of attention as well. Continue reading Localization Is Part of Good Customer Service
At first, what happens when you want to localize software is similar to being invited to a party where you don’t really know anybody, but everybody else seems to know everybody else. A feeling of awkwardness accompanies your gestures and a nervous smile sticks to your face. Your objective is to mingle and show who you really are to the others, hoping for the opportunity to present your striking ideas and disarming humor. You grow self-aware and every gesture becomes somewhat tense. The more relaxed you want to seem (“I’m totally ok with being here alone looking at the host’s beautiful plants”), the more displaced you feel. Continue reading The party, the panic and the trust. Meta-localization for success in localization.
Localization involves not only translating words from other language to another but also adopting other local elements. For example images, colors, names, dates, prices and currencies are elements that may be changed during the localization process. People are visual creatures, and colors are important to us. They are filled with cultural meanings that should be taken into account when localizing material to other markets. Continue reading Color Localization Infographics