Tag Archives: successful localization

Global Product Names Are Challenging – They Always Have Alternative Meanings in Some Languages

Posted on October 28, 2011 by Iina on Multilizer Translation Blog

Like you probably know, Nokia introduced its new Windows Phone a few days ago. While the phone itself got some positive feedback right away, the name of the platform caused some confusion – especially in the Spanish speaking world. Lumia … Continue reading →

Posted in General Discussion, Translations | Tagged | 1 Comment

Strategic Importance of Software Localization: Angry Birds, Facebook and MySpace

Posted on October 7, 2011 by Iina on Multilizer Translation Blog

Usually expanding the market is considered as the main reason for localizing software to new languages. Here we represent two well-known cases of using localization to gain strategic advantage in several ways. In these cases software is localized to smaller … Continue reading →

Posted in General Discussion, Software Localization | Tagged , | 1 Comment

Product Name Translations Are Critical For Businesses: Localize Like Kekou-Kele And Bai Shi Kele

Posted on March 10, 2011 by Multilizer

Translating any commercial material can be much more difficult task than it seems to be beforehand. There are at least two important dimensions to take into account: (1) the translation should communicate the wanted message, and (2) it should be … Continue reading →

Posted in General Discussion, Translations | Tagged , , | 1 Comment