Global Or Local?

Think globally, act locally. It’s a cliché but not a bad one. Many companies have become internationally successful by following this simple rule. However, one could also think globally and act globally. When it comes to global businesses there are two possible strategies: 1) to keep the messages and communication global, or 2) to localize them. There are good reasons to choose either of them. Continue reading Global Or Local?

5 Ways to Decide into Which Languages to Localize

Nowadays more and more decisions can be based on data and facts. Big data has been the buzz word in the business world for quite some time. The language choice isn’t an exception. A company which has a website, web store or company profile in social media knows a lot about the visitors of its online property. This information can help in localization decisions. Continue reading 5 Ways to Decide into Which Languages to Localize

Two Reasons to Localize

Localization can be a little intimidating if you haven’t done it before. Luckily the actual localization project isn’t the difficult part. There are tons of guidance, tools and services available to help you in the localization phase. All the mental work before even deciding to localize is the toughest part of the process. Continue reading Two Reasons to Localize

5 Magical Infographics: Christmas Around the World

Season-greetings-from-Multilizer-600x550It’s the time of the year when many people celebrate holidays all around the world. There are many different celebrations during December and January. Because we all learn the ‘right way’ of celebrating when growing up, it might feel that everyone everywhere follow the same habits and customs. That isn’t true. There can be similarities but every culture has their own way of spending the season. Continue reading 5 Magical Infographics: Christmas Around the World

When Localization Can Help Your Business to Grow

when-localization-can-help-your-business-to-grow Localization means adopting the local culture and language to the product or service. Whether a business is B2C or B2B, customers are always humans who have different language skills. Languages affect people’s behavior in many ways. One can localize almost everything from software to websites, and from brochures to social media communication. Continue reading When Localization Can Help Your Business to Grow