translation-comoditizationToday, more and more people are getting an opportunity to get translations. The evolving technological solutions and the increasing number of translation service providers are making this development possible. Translation is transforming from luxury to commodity. Translation commoditization is a good thing because it reduces inequality.

Language skills create an access to knowledge in different languages. The uneven distribution of information has divided people around the world. The elite with most resources and language skills used to enjoy the privilege and the power. Previously only companies and other big entities in the developed countries have had a chance to use translation services. Nowadays, translation is becoming more available to the masses everywhere.

The competition is harsh and new service providers are entering the global translation markets all the time. Due to the increasing competition, average prices have decreased. Professional translators who used to have steady positions in the market may feel uncertainty and discomfort when new competitors are changing the overall price image of the industry. However, the cause and effect goes to the other way too.

It is a new situation to have translation options available in every price category. This brings more potential customer to the markets. There aren’t enough professional translators to serve everyone. This is why language technologies are such a hot topic right now. Language technologies make it possible to produce a bigger amount of translations than before. The productivity increase comes from both the increased total production of the industry and the improved personal productivity when a professional translator adopts a new piece of technology to his working processes.

Due to the translation commoditization, people will become more familiar with the translation industry. The step from being an outsider to becoming a translation buyer gets smaller. People want to get their share of the power which comes with the information, and so the demand for translations will continue to grow. As a conclusion the whole cake becomes bigger and there will be more to share to all the translation solution providers.


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