Are you building up or breaking down barriers to purchase?

Every vendor wants to make it easy for potential customers to buy their products and services. When the buying happens face-to-face the salesperson is able to observe and communicate with the buyer to find out if there are any barriers to purchase. However, nowadays when the buying process is moving more and more to the internet, the personal connection is often lost. It’s possible that companies don’t know why people (i.e. visitors) don’t convert to customers. Continue reading Are you building up or breaking down barriers to purchase?

Global Or Local?

Think globally, act locally. It’s a cliché but not a bad one. Many companies have become internationally successful by following this simple rule. However, one could also think globally and act globally. When it comes to global businesses there are two possible strategies: 1) to keep the messages and communication global, or 2) to localize them. There are good reasons to choose either of them. Continue reading Global Or Local?

5 Ways to Decide into Which Languages to Localize

Nowadays more and more decisions can be based on data and facts. Big data has been the buzz word in the business world for quite some time. The language choice isn’t an exception. A company which has a website, web store or company profile in social media knows a lot about the visitors of its online property. This information can help in localization decisions. Continue reading 5 Ways to Decide into Which Languages to Localize

Machine vs. Human: Translators Put to the Test

This is a guest post by Verbal Ink.

In contemporary culture, we are used to computers being able to shock us. The idea of a computer doing something that a previous generation thought was impossible is, to us, the norm. That’s why what paradoxically shocks those of us well-versed in technology and the power of machines is the areas where they still fail to match us mere humans. Continue reading Machine vs. Human: Translators Put to the Test

Two Reasons to Localize

Localization can be a little intimidating if you haven’t done it before. Luckily the actual localization project isn’t the difficult part. There are tons of guidance, tools and services available to help you in the localization phase. All the mental work before even deciding to localize is the toughest part of the process. Continue reading Two Reasons to Localize

Is Machine Translation Popular?

Automatic translation is becoming more popular all the time. In this context the word ‘popular’ refers to the fact that it is widely used in many situations and for many purposes. The users of Google Translate write and paste unbelievable amounts of texts to the machine every day. Skype introduced the feature of automatic translation for calls. Twitter is developing some kind of machine translation possibility for tweets. The list goes on and on. Continue reading Is Machine Translation Popular?