Globalization has brought different cultures and languages closer to businesses. Wise language and translation choices are part of an international success. Few companies afford to ignore languages in their strategic work. Let’s go through five signs that show when the company’s language strategy might need some updating. Continue reading
The current discussion of language technologies and their impact on languages concentrates mostly on quality. Developers around the world are working very hard to make their innovations more capable of producing grammatically correct language because the usefulness of these innovations is evaluated through the quality. Still millions of people use all sorts of language technologies everyday in spite of the imperfect quality. Continue reading
We need more translations than ever before. It is estimated that the translation industry is growing remarkably in the coming years. The growth means that the demand for translation services will increase. We have seen signs of it already. People use Google Translate so much every single day that it is difficult to understand where all those millions of words come from. I guess the sources are quite mundane. Continue reading
The value of localization and translation seems to be clear to most international companies so far. There are many success stories of global brands which have conquered new markets country by country. In fact, country and state borders have traditionally defined market areas. Today, when consumption is shifting more and more to the internet, this idea feels outdated. Continue reading
Quality is the hot topic every time people discuss about machine translation. People are so passionate about this issue that we are far from a mutual understanding. And it is fine. A good debate keeps the industry vital. But because too narrow point of view distorts the overall picture, we have to take human translation into the discussion as well. Continue reading
Translation has an important role in our lives. Unfortunately, we don’t always notice it or realize its true value. High quality translation is often like good service: we only pay attention to its absence. Still our life would be very different without translations. Continue reading
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