Benefits of Language Standardization

Benefits-of-language-standardization-bLanguage standardization practically means that there are predefined guidelines and vocabulary for writing content. It isn’t a good method for novels or other emotional texts because it can make the story a bit monotonous, repetitive and robot-like. However, there are plenty of other text types that would benefit from some standardization ─ especially in the business world. Continue reading

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What Is Language Standardization

language-standardizationThe ongoing competition and the challenging economical situation are driving companies to find new ways to improve profitability. Cutting costs is often an inevitable part of this process, and translation and localization functions get their share of the savings targets. When international communication is crucial to the business and eliminating all the translation work isn’t an option, companies search for methods to translate more cheaply. Continue reading

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When Localization Can Help Your Business to Grow

when-localization-can-help-your-business-to-grow Localization means adopting the local culture and language to the product or service. Whether a business is B2C or B2B, customers are always humans who have different language skills. Languages affect people’s behavior in many ways. One can localize almost everything from software to websites, and from brochures to social media communication. Continue reading

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New Way of Thinking Translation Automation

new-way-of-thinking-translation-automationThere has been a lot of discussion about translation automation in recent years. One can have any kind of opinion about machine translation and other autoamtion technologies, but the fact is that technology has helped the translation industry to become more efficient. Technologies, like translation tools, text processing programs, grammar checkers, for example, ease the everyday translation work. Continue reading

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The Importance of Languages in Global Businesses (Overview of KITES Symposium 2014)

kites-symposium-2014Last week we participated in KITES Symposium 2014, the top language industry event in Finland, to hear and discuss about the future of language services industry. There were many interesting presentations from different points of view. We want to share some of the thoughtful ideas and opinions here with you. Continue reading

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Non-Verbal Localization

seeing-behind-words Non-verbal communication is often associated with face-to-face communication. In addition to the actual words, people communicate with facial expressions, body gestures, eye movements, and so on. In a real, face-to-face interaction we are able to sense all the signals and micro expressions which help us to build up the overall perception. Continue reading

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