It can be hard to notice all important things when working on a localization project. All the content can contain meanings which don’t work well in the target market. We are often unable to see the most fundamental, hidden cultural assumptions ourselves because we are so used to them. A localization project is most successful when all the details point to the same direction and tell a cohesive story. Here are five elements that deserve some attention in every localization project. Continue reading
The current discussion of language technologies and their impact on languages concentrates mostly on quality. Developers around the world are working very hard to make their innovations more capable of producing grammatically correct language because the usefulness of these innovations is evaluated through the quality. Still millions of people use all sorts of language technologies everyday in spite of the imperfect quality. 
We need more translations than ever before. It is estimated that 
The value of localization and translation seems to be clear to most international companies so far. There are many success stories of global brands which have conquered new markets country by country. In fact, country and state borders have traditionally defined market areas. Today, when consumption is shifting more and more to the internet, this idea feels outdated. 
Quality is the hot topic every time people discuss about machine translation. People are so passionate about this issue that we are far from a mutual understanding. And it is fine. A good debate keeps the industry vital. But because too narrow point of view distorts the overall picture, we have to take human translation into the discussion as well. -
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